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SEO reseller program for agencies

White Label SEO Services for Agencies

Add SEO to your agency without hiring. Our SEO team does the audits, fixes, content and links behind the scenes. Every report carries your logo, and you keep the client and the margin.

Free White-Label SEO Audit

Send us one client or prospect site. An SEO expert reviews it and gets back to you soon with an audit you can present as your own, ready for your logo.

Leave blank and we audit your agency site.

A person reviews every audit, not a tool export. We never contact your clients.

How we handle your details: privacy policy.

Not sure yet? Test us on one client site, free.

  • Your brand only: no Preferic name or logo on anything your client sees
  • We never contact your clients, and we sign your NDA or provide ours
  • From $399 per client a month. Month to month, no setup fee
Rated 5.0 on Clutch, verified reviews

Watch: 1 minute

White label SEO for agencies: your brand, our SEO

You sell SEO under your own name. Our team does the work behind the scenes, and your client only ever sees your brand.

  • White-hat links, and every link is listed in your report
  • Reports in your brand, not ours
  • Month to month, no lock-in contract

Plays on YouTube, with sound.

The free audit

What’s in your free white-label audit

A real piece of work you can take into a client meeting, not a tool export. Scroll through two real audits our team delivered, right here.

Open full audit
Cover of the CharBoy’s Growth Audit: website and search review of charboys.com

Two real audits our team delivered. The CharBoy’s report carries our branding and the Roxberry report carries none. Yours can carry your agency’s logo, colours and name, or no branding at all. Client pricing is not shown in these previews.

Every free audit includes

  1. The issues holding the site back, ranked by impactTechnical, on-page and content problems, with what to fix first and why.
  2. Keyword opportunities worth pitchingSearches the site could realistically win, so your proposal talks about customers, not jargon.
  3. A 90-day plan you can present as your ownFoundation, then build, then grow: a clear order of work your client can follow.
  4. Which plan fits, at wholesaleWhat that site would cost you on our reseller plans, so you can quote your client with confidence.

Delivered unbranded and ready for your logo, or send us your logo and we add it.

If you found this page through Google, you have already seen our SEO at work. We do the same for your clients.

Get my free white-label audit

The white-label promise

Resell world-class SEO under your own brand

Your brand on everything, our name on nothing. These are the terms we work by, so you are never caught out in front of a client.

  • Your brand, not oursReports, dashboards, audits and strategy documents are produced in your colors and logo, with zero mention of Preferic.
  • We never contact your clientsWe talk to you. If you want us on a client call, we join as a member of your team.
  • NDA on your termsWe sign your NDA or provide ours, whichever you prefer.
  • You own everything we buildThe content, audits and reports we produce for your clients belong to you.
  • Month to month, no lock-in contractYou stay because the numbers work, not because a clause traps you.
  • No setup fee, no cancellation feeEither party can end with 14 days’ written notice.

One thing we will not promise: a guaranteed number one by a fixed date. Nobody can promise that honestly.

Who does the work

Preferic is a white label SEO partner for agencies, web studios and marketing consultants. We do the SEO (technical, on-page, content and link building) and deliver it in your branding, so your clients only ever see you.

Our delivery team works from our office in India, and we have a US office in Mount Shasta, California. Agencies that want a full offshore delivery team can also outsource SEO to India with us.

No hiring, no training, no overhead. Whether you resell to five clients or fifty, our white label SEO services scale with you.

Check us on Clutch and LinkedIn.

What’s included in our white label SEO services

A complete, resell-ready SEO department you put your own logo on.

White-label audits

Full technical and on-page audits delivered in your branding, ready to hand straight to clients or prospects.

Technical & on-page SEO

We fix crawlability, speed, schema and on-page optimization on your clients’ sites.

Content that ranks

SEO content and briefs mapped to your clients’ target keywords, written or edited by a person on our team.

White-label link building

Manual, editorial link building from real, relevant sites. No private blog networks.

Branded reporting

Monthly reports in your colors and logo: rankings, traffic and wins, zero Preferic mention.

Dedicated account manager

One point of contact who works as a silent extension of your team, on your schedule.

Included in Reseller Growth

White label local SEO

Google Business Profile, local pages, citations and review strategy for clients who sell by suburb or city. It is the same local SEO work behind our #1 rankings for Auto King.

AI search visibility

We optimize your clients’ brands to be surfaced and cited in Google AI Overviews and ChatGPT answers, under your brand. See two examples.

What you get every month

Everything needed to keep clients ranking and renewing.

See what we would do for one of your clients

How our white label SEO program works

Our white label SEO program starts with one client site. Add more when the numbers work for you.

  1. Free

    Audit & strategy

    Send one client site. We audit it and build a 30/60/90-day SEO roadmap you can present as your own.

  2. No setup fee

    Partner onboarding

    A short call to agree scope, report dates and how we reach you. We sign your NDA or provide ours, and put your logo on the report template.

  3. Your brand

    We execute

    Technical fixes, content, on-page and link building, delivered quietly behind your brand.

  4. Your margin

    You report & profit

    Send branded reports, keep your markup, and grow recurring revenue with zero delivery overhead.

Honest expectations: competitive organic positions usually take three to six months, and longer in crowded markets. We say so up front, so you can set the right expectation with your client.

Proof you can check

Real Results, Real Growth

The results below come from direct clients of Preferic, quoted as they appear on our homepage. The same team does the work behind your white label SEO.

Pete H., Owner, Auto King
Pete H.Owner, Auto KingMobile Mechanics, QLD & NSW
  • #1 for mobile mechanic in Castle Hill and Hornsby
  • 166 keywords in Google’s top 3

“We needed to win mobile mechanic searches suburb by suburb, and Preferic delivered. We rank #1 for mobile mechanic in Castle Hill and Hornsby, with 166 keywords in Google’s top 3. For a local service business, they are the best SEO agency we have found.”

Direct client of Preferic

Josh M., Director of Technology & Training, JTC CPAs
Josh M.Director of Technology & Training, JTC CPAsAccounting Firm, USA
  • 28 keywords in Google’s top 3
  • Page one for ‘what is a lease’

“We launched as a new firm with a website nobody could find. Our organic traffic has nearly quadrupled since, and we now show up on page one for ‘what is a lease’, a term searched 7,800 times a month. For a young firm, that visibility is huge.”

Direct client of Preferic

Jay L., Founder & Director, Smartland Early Learning
Jay L.Founder & Director, Smartland Early LearningChildcare, QLD & NSW
  • Top 3 for childcare in Tugun and Maroochydore

“Parents search for childcare by suburb, so local rankings matter more than anything for us. In three months our organic traffic is up over 40%, and we’re now top 3 for childcare in Tugun and Maroochydore. That’s exactly where we needed to be.”

Direct client of Preferic

Across our 3 published case studies: 600+ keywords ranked and 190+ top-3 rankings. Read the case studies

Rated 5.0 on ClutchVerified reviews
Read the reviews on Clutch

Named in AI answers

Two screenshots from client work, with what each one shows. Select a screenshot to open it at full size.

Google AI Overview naming Buffbunny Canada, an ecommerce SEO client of PrefericFull size
This is Buffbunny Canada, one of our ecommerce clients. When we captured this search, Google’s AI Overview named the brand in its answer, and the store held the first organic result below it.
What this screenshot shows

a Google search for “legacy shorts canada”. The AI Overview names Buffbunny Canada in its answer, alongside Gymshark Canada and Our Legacy at SSENSE Canada, and lists a Buffbunny Legacy Shorts entry under Popular Options. Below the AI Overview, Buffbunny Canada holds the first organic result. This is the Canadian storefront on a Canada-qualified search, and the store runs on Shopify. The screenshot is cropped and enlarged, with our original arrows removed. The search results are unchanged.

ChatGPT answer listing Quail Crest Memory Care first, a Preferic SEO clientFull size
This is Quail Crest Memory Care, a memory care community in Eugene and one of our clients. When we captured this answer, ChatGPT listed it first.
What this screenshot shows

ChatGPT 5.1’s answer under the heading “Recommended Senior & Memory-Care Communities in/near Eugene, OR”. Quail Crest Memory Care is the first community listed, and The Springs at Greer Gardens comes next. AI answers vary by day and by person. This is a ChatGPT answer, not a Google ranking. The screenshot is cropped and resized to fit, otherwise unchanged.

Why there are no agency logos here: white label work goes out under the agency’s brand, so we would never name an agency partner. Judge the work directly instead: send us one client site and we will audit it for free.

Get my free white-label audit

White label SEO reseller pricing

Wholesale rates: you set the retail price and keep the margin.

Three white label SEO packages: Starter and Growth are priced per client per month, and Scale has custom volume pricing.

Reseller Starter

Best for agencies adding SEO for their first clients.

$399per client / month

  • Up to 3 client sites
  • On-page & technical SEO
  • White-label reporting
  • Email support
Choose Reseller Starter
Most popular

Reseller Growth

Best for agencies selling full SEO retainers.

$699per client / month

  • Up to 10 client sites
  • SEO + content + link building
  • Dedicated account manager
  • Quarterly strategy calls
Choose Reseller Growth

Reseller Scale

Best for agencies with more than 10 client sites.

Customvolume pricing

  • Unlimited client sites
  • Priority delivery & SLAs
  • Custom reporting & API
  • Co-branded strategy support
Talk to us about volume

Choosing a plan takes you to the short form. You get your free audit before you pay anything.

If organic traffic doesn’t grow within 90 days, we refund you in full.

Partner terms for every package

  • Month to month, no lock-in contract.
  • No setup fee, no cancellation fee.
  • You own everything we build.
  • Either party can end with 14 days’ written notice.
  • We sign your NDA or provide ours.
  • We never contact your clients.

Cancellation terms are set out in our refund policy.

A white label SEO reseller program built for margins

Preferic is a white label SEO provider for agencies that want to sell SEO without building an SEO team. With our SEO reseller program you buy delivery at a wholesale rate, set your own retail price and keep the difference, while our team handles the work behind the scenes. It is the fastest way to add SEO to your menu as a white label SEO reseller, with no new hires and no idle payroll between clients.

If you are comparing the best white label SEO providers, compare the work: send us one client site and judge the audit before you pay anything.

Work out your margin per client

You keep $701 a month per client, $3,505 a month across 5 clients (50% gross margin), before your own costs.

Example only. You set your own prices, and what your clients will pay depends on your market.

Get my free white-label audit

Who our white label SEO is for

White label SEO for agencies works best when it feels like your own department. That is how we run it.

Ready to add a profitable revenue line? Become a white label SEO reseller and start with one client site. Also explore our SEO services and local SEO.

White label SEO: frequently asked questions

Everything agencies ask before partnering with us.

What is white label SEO?

White label SEO is when an agency resells SEO delivered by a partner (us) under its own brand. Your clients see your logo on every report and deliverable; we stay invisible.

What is a white label SEO reseller?

An agency, studio or consultant that sells SEO to its own clients and buys the delivery from a specialist partner. The reseller owns the client relationship and the pricing, and the partner does the work invisibly. Our SEO reseller services are built for exactly that.

Will my clients know you are involved?

No. All audits, reports and communication are fully white-labeled in your branding. We never contact your clients directly unless you ask us to join a call as your team.

How much does white label SEO cost?

Our white label SEO pricing starts at $399 per client per month on Reseller Starter, or $699 per client per month on Reseller Growth, which adds content, link building, a dedicated account manager and quarterly strategy calls. Reseller Scale has custom volume pricing. There is no setup fee.

How do I price white label SEO to clients?

You pay our wholesale rate and set your own retail price. For example, a client on Reseller Growth costs you $699 a month. If you bill that client $1,000 to $1,800 a month, you keep $301 to $1,101 before your own costs. Try your own numbers in the margin calculator above.

Is white label SEO legal?

Yes. Reselling a partner’s service under your own brand is a normal business arrangement, like subcontracting design or development. What matters is that the work is real and your contract with your client is accurate about what you deliver. If a client contract requires you to disclose subcontractors, follow it. This is general information, not legal advice.

Is there a long-term contract?

No lock-ins. Our white label SEO services are month-to-month so you can scale up or down with your client base. There is no setup fee and no cancellation fee, and either party can end with 14 days’ written notice.

How fast can I start reselling?

As soon as you are ready. Send one client or prospect site through the form at the top of this page, and our expert will contact you soon with your free audit. After a short onboarding call, with an NDA if you want one and your logo on the report template, work on that site can begin.

Do you sign an NDA?

Yes. We sign your NDA or provide ours, whichever you prefer. We also never contact your clients directly unless you ask us to join a call as your team.

Who owns the work if we part ways?

You do. You own everything we build, so the content, audits and reports stay with you and your client. Our plans run month to month, and either party can end with 14 days’ written notice.

Where is your team based?

Our delivery team works from our office in India, and we have a US office in Mount Shasta, California. You can reach us by email at contact@preferic.com, by phone or on WhatsApp, and our expert will get back to you soon.

What should I look for in a white label SEO company?

Whether you are vetting a white label SEO agency or a freelancer, ask where the links come from, who writes the content, what the reports look like, whether you can start with one client, who owns the work and what happens if you leave. We answer each of these in the vetting table in our guide below.

Do you guarantee rankings?

No. Nobody can honestly promise a ranking position by a fixed date. You get a branded report every month, so you always know where each client site stands.

Still unsure? Send one site and judge the audit.

Get my free white-label auditMessage us on WhatsApp
On this page

White label SEO, explained: how agencies profit without doing the work

White label SEO (also called SEO reselling or private-label SEO) is a partnership model where your agency sells search engine optimization to clients, but a specialist partner like Preferic performs the actual work behind the scenes. Every audit, report, and deliverable carries your logo and your brand. To your client, it looks and feels like you have a full in-house SEO department, because, effectively, you do.

The economics of reselling SEO

The appeal is simple: you buy delivery at a wholesale rate and sell it at your own retail price. For example, a client on our Reseller Growth plan costs $699 a month. Resell it at $1,400 and you keep $701 a month, and that revenue is recurring. Because there is no headcount to carry, your margin is protected even when a client pauses or churns. You are turning SEO from a cost center you cannot staff into a profit center you fully control.

White label SEO vs. hiring an in-house team

Building SEO in-house means recruiting a technical SEO, a content strategist, a link builder, and an account manager: four specialist salaries before tools, training, and management time. And SEO talent is hard to hire and harder to keep. White label SEO gives you that entire team on demand, with no recruiting, no ramp-up, and no idle payroll between clients. You scale delivery up or down as your client base changes.

In-house team vs. white label with Preferic
QuestionIn-house teamWhite label with Preferic
People you hireFour specialistsNone
How you startRecruiting and ramp-upA free audit of one client site
When a client leavesSalaries continueEnd with 14 days’ written notice
Scaling up or downHire or let people goAdd or remove clients, month to month
What your client seesYour teamYour brand only

How we keep your brand front and center

Invisibility is the whole point. Our reports, dashboards, audits, and strategy documents are produced in your colors and logo, with zero mention of Preferic. We communicate through you by default; if you want us on a client call, we join as a member of your team. Your clients never learn that a partner is involved unless you choose to tell them.

What a white label SEO campaign includes each month

Every managed client receives ongoing technical SEO, on-page optimization, and rank and traffic tracking, all summarized in a branded monthly report. On Reseller Growth, content written or edited by people and editorial link building are added, and your dedicated account manager keeps the roadmap moving and flags upsell opportunities so you can grow each account. It is a complete, resell-ready SEO service, not a set of disconnected tasks.

Choosing the right white label SEO provider

Not all resellers are equal. Look for a partner that has a person write or edit every piece of content, builds links manually from genuine sites (never PBNs or spam that can get a client penalized), reports transparently on rankings and revenue, and offers month-to-month terms so you are never locked in. Ask how they handle Google algorithm updates and whether they optimize for AI answer engines like ChatGPT and Google AI Overviews: the brands that get cited there will own the next decade of search.

Questions to ask any white label provider, and our answers
QuestionA good answerOur answer
Where do your links come from?Real, relevant sitesManual outreach to genuine, relevant sites. No private blog networks.
Who writes the content?People, with a review stepWritten or edited by a person on our team.
Will my client ever see your name?NeverNo. Reports carry your logo, and we never contact your clients.
Who owns the work?You and your clientYou own everything we build.
What happens if I leave?Short notice, no penaltyEither party can end with 14 days’ written notice. No cancellation fee.
Do you guarantee rankings?No honest provider doesNo. You get a branded report every month.
Where is your team?A straight answerIndia, with a US office in Mount Shasta, California.
Can I test you first?Yes, on a small scopeYes: a free audit of one client site.

Is white label SEO right for your agency?

If you are a web design studio, PPC shop, PR firm, or freelance marketer whose clients keep asking for SEO, reselling is the fastest way to say yes, profitably. You add a high-demand service, deepen client relationships, and create recurring revenue without betting on a risky hire. Preferic handles the delivery; you keep the client, the brand, and the margin.

Ready to add SEO to your menu? Become a white label SEO reseller, or see how it plugs into our core SEO services, local SEO, and ecommerce SEO.

Test us on one client site, free. Get an audit you can present as your own, ready for your logo.

Get my free white-label audit

Selling and scaling white label SEO with confidence

How to sell SEO to your existing clients

You do not need to be an SEO expert to sell SEO: you need to be trusted, and you already are. The easiest first sale is to a client you built a website for: that site is an asset that only produces returns when people find it. Position SEO as the natural next step after launch, lead with a free audit that exposes concrete gaps, and let the findings make the case. Because we prepare every audit in your branding, you walk into that conversation looking like the expert, with a specialist quietly backing you up.

Reporting your clients will actually read

Retention lives and dies on reporting. Dense spreadsheets get ignored and quiet accounts churn. Our white label reports translate rankings, traffic, and conversions into plain-English wins tied to the client’s business goals, in your colors and voice. Clients who can see progress renew, and renewals are where reselling SEO becomes genuinely profitable.

Scaling from your first client to fifty

Because our delivery team does the work, you can add clients as you close them without hiring or training anyone. If you plan to onboard several sites at once, tell us early and we will plan capacity and volume pricing with you, so quality does not slip. On Reseller Growth, your dedicated account manager keeps every campaign on schedule and surfaces upsell opportunities: additional services, more pages, new markets, so each account grows in value over time. That is how a side offering becomes a core revenue line.

Get a free audit you can show your client. One client or prospect site, reviewed by a person, ready for your logo.

Get my free white-label audit

Why agencies choose Preferic as their white label SEO partner

There are plenty of SEO resellers. When you put your brand on our work, that work has to hold up, so we hold delivery to the standard we would want on our own site.

Real humans, real websites, real safety

Every piece of content is written or edited by a person on our team, so it reads like your brand and holds up through Google’s helpful-content updates. Our links are earned manually from genuine, relevant sites, never private blog networks or paid spam that can get a client’s domain penalized. When your name is on the report, the last thing you want is a risky shortcut blowing up months later.

Transparent, on-brand, and lock-in free

You see exactly what we do and the results it drives, presented in your branding. There are no long-term contracts, so you stay because the numbers work, not because a clause traps you. Month to month, with 14 days’ written notice. On Reseller Growth, your dedicated account manager acts as a silent extension of your team: responsive on your timeline, invisible to your clients.

Built for the AI era of search

Ranking on Google is table stakes. We also optimize your clients’ brands to be surfaced and cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews, the discovery channels quietly reshaping how buyers find services. Offering AI-search visibility under your own brand gives your clients one more reason to stay. See two examples in our proof section above, or read about our AI SEO services.

Start with one client site: become a white label partner.

Ready to Rank Higher?

Test us on one client site, free.

Send us one client or prospect site and our expert will contact you soon with an audit you can present as your own. No obligation, no card.

Rated 5.0 on Clutch, verified reviews · Month to month · We never contact your clients