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We Measure Our Work in Revenue, Not Traffic

Any agency can grow a traffic line on a chart. Preferic builds organic search programs around the searches that turn into enquiries, bookings and sales, then reports on those instead of vanity metrics.

Client result

A number one we can actually show you

This is a client of ours sitting at position one on Google for a term their buyers actually search. Not a mockup, not a dashboard crop. A screenshot you can go and check yourself.

POSITION #1Google search results for mezzanines showing cogan.com ranking in position one
#1Organic position
1,600US searches a month
42/100Keyword difficulty
Google USCaptured September 2026

Volume and difficulty from Semrush. Positions move week to week, so treat this as a dated screenshot rather than a live feed. That is exactly why we report on leads instead of rankings.

Our story

Built Around One Complaint We Kept Hearing

The reports look wonderful and the bank account does not move.

That gap is where most search budgets quietly disappear. A page gets more visits, a keyword count goes up, a slide deck gets greener, and the phone rings exactly as often as it did before. We started Preferic to work the other way round.

Every engagement opens with the money question: which searches, if you owned them, would put real work on your calendar. Sometimes that is a few hundred searches a month with buying intent rather than fifty thousand with none. Everything after that decision serves those searches, and anything that does not serve them does not get billed for.

We work with local practices, e-commerce catalogues and B2B firms, usually at the point where organic search stops being a nice extra and has to start carrying weight. Some arrive with an established site. Some arrive with almost nothing showing up at all. That is a starting position, not a verdict, and taking a business from nothing to a page one presence is the part of this job we actually enjoy.

What We Stand For

The values behind every campaign we run.

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Radical Transparency

Live dashboards and plain-English reports. You always know exactly what we’re doing and why.

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Revenue First

We optimize for leads and sales, not rankings for the sake of rankings.

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True Partnership

A dedicated strategist who knows your business and treats your growth like their own.

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Data-Driven

Every decision is backed by real data from Search Console, Analytics, and industry tools.

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No Lock-Ins

Month-to-month plans. We earn your business with results, not contracts.

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Fast & Responsive

Quick turnarounds and a team that actually answers when you need them.

How we define the job

Traffic Is Not the Product. Customers Are.

A page can triple its traffic and change nothing about your month. We would rather win the smaller search that ends in a booking than the big one that ends in a bounce. Here is the practical difference in what lands in your inbox.

What usually gets reported

  • Sessions and pageviews
  • Impressions
  • Total keyword counts
  • Domain authority scores
  • Positions for terms nobody buys from

What we report

  • Calls tracked back to organic search
  • Form enquiries, split by service
  • Bookings and quote requests
  • Which page and which search produced each one
  • Revenue, wherever you can pass it back to us

Why it changes the work

When leads are the scoreboard, the strategy shifts. You write the page that answers a buying question instead of the one that chases volume. You fix the form before you chase the backlink. You kill the keyword that looks impressive and converts at zero. The work gets less glamorous and considerably more useful.

How we work

Your First 90 Days, In the Open

No black box and no ninety day silence. You see the plan in week one and the numbers from month one.

Days 1 to 30

Foundation

  • Technical and on-page audit
  • Google Business Profile review
  • Buyer-intent keyword mapping
  • Tracking for calls and forms
  • Baseline recorded before we change anything
Days 31 to 60

Build

  • Priority pages written and shipped
  • Speed, indexing and schema fixes
  • Internal linking rebuilt around money pages
  • Review and citation work
  • Content calendar live
Days 61 to 90

Grow

  • Authority building
  • Positions moving on buyer terms
  • Leads attributed to page and query
  • What to double down on next
  • Plan for months four to twelve
Straight answers

When We Are Not the Right Fit

We would rather tell you now than take a month of your budget finding out together.

You need customers this week. Organic search compounds, it does not sprint. If the pipeline is empty right now, put the money into ads first and start SEO alongside it.
You want us to publish without your review. In regulated and technical fields the client signs off before anything goes live. If that feels slow, we are not a fit.
Nobody can make changes to your site. If the developer is unreachable or the platform is locked, the best plan in the world sits in a document doing nothing.
You want a guaranteed number one by a fixed date. Nobody can promise that honestly. What we can promise is written in our terms below.
What it costs

Transparent Pricing, and What Happens If It Does Not Work

From $349 per month

Month to month. No setup fee, no twelve month lock-in, no cancellation penalty. You own the site, the content, the Google Business Profile and the analytics, during the engagement and after it.

If organic traffic doesn’t grow within 90 days, we refund you in full.
Questions we get asked

Before You Get In Touch

How quickly will I see results?
Technical and local fixes can move within weeks. Competitive organic positions usually take three to six months, and longer in crowded markets. Anyone promising page one in thirty days is either targeting searches nobody makes or is not being straight with you.
What exactly do I get in the free audit?
A written, prioritized plan sent back within 48 hours: what is technically broken, how your Google Business Profile and reviews compare locally, the buyer searches you are missing, and the order we would fix things in. It is a document, not a sales call.
Do you report on rankings or on leads?
Both, but leads are the scoreboard. Rankings are a means to an end and they move constantly. Calls, forms and bookings attributed back to organic search are what we hold ourselves to.
Am I locked into a contract?
No. Plans run month to month. If organic traffic doesn’t grow within 90 days, we refund you in full.
Who actually does the work?
Our in-house team across two offices, US and India. You get named people rather than a ticket queue, and calls scheduled in your time zone.
Do you work with businesses starting from nothing?
Often. A new domain takes longer than an established one because authority has to be earned rather than inherited, and we will tell you honestly what the first six months realistically look like before you commit.
Free SEO audit

Find Out What Your Site Is Leaving on the Table

Send us your website and we will come back within 48 hours with a written, prioritized plan: what is broken, what is missing, and the searches your buyers are using that you are not showing up for.

If organic traffic doesn’t grow within 90 days, we refund you in full.