CharBoy's Growth Audit

01 · The short version

Great products, 600+ stores, but Google shoppers cannot find you online.

What we found in one minute

When someone searches "zero sugar marinade", Google shows G Hughes, Rib Rack, Walden Farms and Primal Kitchen. Charboys is not on page one, not in Google Shopping, and not in Google's AI answer.
Semrush shows about 79 visits a month from Google, and almost all of it comes from people typing the brand name. The site ranks for zero product searches like marinade, rub, low sodium or zero sugar.
On phones, product text overlaps, headings are cut off, and a Chat bar covers the page. Google's mobile speed test scores the home page 35 out of 100.
The same flavor lives on up to four public pages, including a draft called "flavor-template" and pages named "copy-of-rosemary".

The good news: the products, the story and the retail reach are strong. Most of what is missing is fixable, and every fix in this plan is tied to sales.

0Product searches where charboys.com ranks (Semrush)

79Monthly visits from Google, mostly brand searches (Semrush)

35Mobile speed score out of 100 (Google Lighthouse)

14sTime for the main image to show on a phone test

02 · Condition by area

A quick health check, area by area

Each area gets a rating from 1 (needs urgent repair) to 4 (good shape), based on what we saw on the live site, in Google and in the tools.

Showing up for buying searches

Urgent repair

No rankings for any product search. Not in Google Shopping. Not in AI answers for the category.

Mobile shopping experience

Urgent repair

Overlapping text on product pages, cut-off headings, a Chat bar and app banner covering content.

Speed

Repair soon

Mobile score 35. The page weighs about 3.5 MB and the main image loads late.

Site structure

Repair soon

Duplicate flavor pages, a public template page, no contact page, About sits at /about-3.

Content that sells

Repair soon

Most recipe posts are under 150 words and product pages have no reviews or nutrition details.

Brand and trust

Upkeep

Strong founder story and big retail partners, but they are hidden on inner pages.

03 · Urgent repairs

Fix these first. They cost sales every day.

F-01

Shoppers searching for what you sell see your competitors

Urgent

We searched zero sugar marinade on Google (US results). Google's AI answer recommended G Hughes and Rib Rack. The shopping blocks showed G Hughes, Rib Rack, Uncle Dougie's, Walden Farms, Primal Kitchen and Ray's, with prices, stars and "free delivery" tags. Charboys did not appear anywhere on the page, even though "zero sugar" is in your own site title.

Why it matters

These shoppers already want your exact product. They just do not know your name yet.
Shopping listings show price and stars before anyone clicks, so the sale is often decided on Google.

What we will do

Connect your Wix store to Google Merchant Center so products appear in free Shopping listings.
Rebuild product and flavor pages around buying searches: sugar free marinade, low sodium marinade, jerk marinade, Greek marinade.
Add product details Google reads: price, stock, reviews, ingredients.

Clip 1 · Live Google search: "zero sugar marinade"0:12

F-02

Google only finds you when people already know your name

Urgent

Semrush shows 46 keywords and about 79 visits a month. The top ones are "charboy" and "char boy". The only non-brand searches that bring visits are wholesale terms like "wholesale condiments". Not one marinade, rub or sauce search sends shoppers to a product page.

When we searched the brand, the results looked healthy, but there was no Google Business Profile panel on the right with reviews, hours and photos.

Why it matters

Brand searches only capture people who already found you in a store.
Growth comes from people who have never heard of Charboys yet.

What we will do

Build a keyword map: one clear page for each flavor and each buying search.
Set up and verify a Google Business Profile for the brand.
Track which searches turn into orders, not just visits.

Clip 2 · Semrush, US data for charboys.com0:08

Clip 3 · Brand search: "charboys marinade"0:07

F-03

Product pages are hard to read on a phone

Urgent

On an iPhone-size screen, the description on the Greek Marinade and Rub page runs in large text with lines sitting on top of each other. There are no customer reviews, no nutrition panel and no "pairs well with" suggestions near the Add to Cart button. On the Greek flavor page, "100% Natural Herbs & Spices" is cut off at the left edge, and "Why You'll Love It" is hidden behind the Chat bar. The same cut-off badge also shows on desktop.

Why it matters

Most food and grocery shoppers browse on phones.
Messy text on a health product makes people doubt the claims.

What we will do

Fix text size and line spacing on all product pages.
Move the Chat button to a small corner icon and remove the app banner on product pages.
Add reviews, a nutrition image and a "Buy the bundle and save" block to each product page.

Clip 4 · Product page on an iPhone-size screen0:17

Clip 5 · Greek flavor page on an iPhone-size screen0:13

F-04

The mobile home page is covered up

Urgent

On a phone, a "Join us on the App" banner sits on top of the logo and a Chat bar covers part of the main headline. The Chat bar stays over the content all the way down the page. The first thing a new visitor sees is a login icon and a cart, not what makes Charboys different.

What we will do

Remove the app banner for first-time visitors, shrink the Chat button, and lead with one clear line: "15-minute marinades. Zero sugar. Real flavor."
Put a Shop Now button and star rating in the first screen.

Clip 6 · Home page on an iPhone-size screen0:15

04 · Repair soon

These hold back rankings and trust

F-05

One flavor, four public pages

Repair soon

Greek has /greek, /copy-of-rosemary (titled "Greek"), /marinades/greek, plus a product page. Rosemary has /rosemary and /marinades/flavor-template. Jerk and Smoky Homestyle each have three versions, including /copy-of-rosemary-1 and /copy-of-rosemary-2. All of them are in the sitemap. The pages also disagree: some say "Zero Sugar", others say "<1g Sugar".

Why it matters

Google splits its trust across copies and may show the weakest one.
Different sugar claims on the same product can confuse buyers. The claim should match the label.

What we will do

Keep one strong page per flavor and redirect the rest.
Remove the template and copy pages from the site and sitemap.
Use one sugar claim everywhere that matches the package.

Clip 7 · Opening the four Greek pages one after another0:33

F-06

Slow on phones

Repair soon

Google Lighthouse (the engine behind PageSpeed Insights) scored the mobile home page 35 out of 100. First text shows after about 4 seconds, the main image after about 14 seconds, and the page weighs about 3.5 MB. Accessibility (92) and SEO basics (100) scored well, so the fix is mainly images and apps.

What we will do

Compress and resize the large banner and product images.
Remove Wix apps that are not earning sales (app banner, unused widgets).
Load the chat tool only after the page is ready.

Clip 8 · Google Lighthouse mobile test0:11

F-07

The home page does not tell Google what you sell

Repair soon

The site title in Google is "Charboys | zero sugar". The first screen says "Make Delicious Meals in Minutes" in small text over a photo, but the page's main heading in the code is an empty character, so Google gets no clear signal about what the page sells. Below that is a long block of general text, and there are no customer reviews anywhere on the page.

What we will do

New title: "Low Sodium, Zero Sugar Marinades & Sauces | CharBoy's".
A clear main headline, a reviews strip, and "As sold at Jewel-Osco, Kroger, Whole Foods, Walmart" near the top.
Shorter copy that points to best sellers and bundles.

Clip 9 · Home page, desktop0:16

F-08

Pages Google shows do not help sell

Repair soon

Google's saved list for the site shows pages titled just "Greek" and "Rosemary", plus a Newsletter Registration page. About half of the pages we checked (34 of 62) have no Google description. The 13 recipe posts run 80 to 420 words, and most are under 150.

What we will do

Clear titles and descriptions for every page, written to earn the click.
Turn recipes into full recipe pages with steps, cook times and recipe code, so they can show with photos in Google.
Link every recipe to the exact product to buy.

Clip 10 · What Google has saved from the site0:06

F-09

No contact page, and the cart leaves money on the table

Repair soon

There is no Contact link in the menu, and charboys.com/contact shows a 404. About lives at /about-3. When we added a marinade to the cart, the side cart showed that shipping is calculated at checkout, even though the home page talks about free shipping on marinade orders over $6. There was no bundle offer or "you may also like" block.

What we will do

Add a Contact page and move About to /about with a redirect.
Show the free shipping promise in the cart and add a bundle upsell to raise order value.

Clip 11 · Looking for a contact page0:16

Clip 12 · Adding a product to the cart0:15

05 · Upkeep items

Smaller jobs we will clean up along the way

Item	What we found	Rating
Image descriptions	About 28% of images have no alt text. On the All Products page it is 23 of 32.	Upkeep
Messy page names	A bundle category page with special characters in its web address and a cut-off title that ends in "Rosemary, Jerk Mi".	Upkeep
Buy Online page	Titled "Amazon \| CharBoys", with no main heading.	Upkeep
Blog category pages	No heading and no description on the four recipe category pages.	Upkeep
Footer	Copyright still says 2023. Social links but no email or phone.	Upkeep
Founder story	A veteran-owned, woman-founded story from Chicago sits deep on /about-3. It should be on the home page.	Repair soon
Retail partners	Jewel-Osco, Kroger, Whole Foods, Walmart and Hy-Vee logos only appear on the Store Locator page.	Upkeep

06 · You vs. shelf rivals

Who took the "zero sugar marinade" shopper

From the live Google Shopping results we recorded in Clip 1 (US, September 2026). Star ratings and review counts are the ones Google showed.

Brand	In Google Shopping	Rating	Reviews	Where it sells
CharBoy's	Not listed	n/a	n/a	charboys.com, Amazon, 600+ Midwest stores
G Hughes Sugar Free	Yes, many listings	★★★★★ 4.6	1,000+	Walmart, Lowes Foods, Amazon
Walden Farms	Yes	★★★★ 4.4	358	Own site, free delivery over $50
Primal Kitchen	Yes	★★★★ 4.3	1,200+	Walmart and others
Rib Rack Sugar Free	Yes	★★★ 3.6	43	Menards and others

Rib Rack shows up with 43 reviews and a 3.6 rating. You do not need thousands of reviews to get into these results. You need a product feed, clear product data and a steady flow of reviews.

07 · What is working

Strong foundations to build on

A real point of difference: 15-minute marinades, low sodium, gluten free, no fillers.
Sold in 600+ stores with names shoppers trust: Jewel-Osco, Kroger, Whole Foods, Walmart.
A memorable founder story: a US Army and Navy veteran who started the brand in Chicago.
243 other websites already link to you, and Google's AI summary describes your marinades correctly.
Wholesale page already ranks on page one for "wholesale condiments".
Secure https, a working sitemap, and good accessibility and SEO basic scores.

08 · How revenue grows

Our goal: double online revenue from search in 12 months

Doubling from a small starting point is realistic when the product is already good and the site is simply not being found. Here is where the extra sales come from. We track every step in revenue, not just visits.

More buyers find you

Free Google Shopping listings plus product pages that rank for sugar free, low sodium, jerk, Greek and rosemary marinade searches. These are people ready to buy today.

More visitors buy

Clean mobile product pages, reviews next to Add to Cart, a real headline and faster loading. Fixing a broken mobile page often lifts sales more than new traffic does.

Each order is bigger

Bundle upsells in the cart, a visible free shipping goal and recipes that link to 2 or 3 flavors at once.

Shoppers come back

Your free sample form and newsletter turned into a simple recipe email series that brings repeat orders.

Stores get a boost too

A "Find us near you" page for each retailer (Jewel-Osco, Kroger, Hy-Vee) catches "near me" searches and sends buyers to the shelf.

Links that build trust

Veteran-owned and women-owned business features, food bloggers, and recipe sites that link to your products.

Checkpoint	What you should see
Month 1	Mobile pages fixed, duplicates cleaned up, sales tracking live, products submitted to Google Shopping.
Month 3	Products showing in Shopping results, first non-brand product searches ranking, more add-to-carts per visit.
Month 6	Several flavor pages on page one for buying searches, recipe pages bringing steady visitors, higher average order value.
Month 12	Target: online revenue from search about double today's level, with the numbers in your monthly report.

This is a target, not a guarantee. Google, ad spend, pricing and stock all play a part. What we promise is the work, clear tracking of revenue from search, and a monthly report so you can see exactly what each month brings in.

09 · Plan, price, timeline

Two simple monthly plans, no long setup fee

We start with a full growth plan for 3 months while the site gets fixed. Once the on-site work is done, you move to a lighter plan that keeps content and links growing.

Phase 1 · Fix and grow

Months 1 to 3 · all findings F-01 to F-09

What is included each month	Fixes	When
On-site fixesMobile layout, speed, duplicate pages, titles, descriptions, headings, image text, contact page, cart upsell	F-03 to F-09	Month 1 to 2
Google Shopping and product dataMerchant Center setup, product feed, product and review code	F-01	Month 1
Tracking that shows revenueGA4 e-commerce tracking, Search Console, monthly revenue report	F-02	Month 1
SEO content4 pieces a month: flavor pages, recipe pages, buying guides	F-01, F-08	Every month
Quality backlinksFood blogs, recipe sites, veteran-owned and women-owned business features	F-02	Every month
Google Business ProfileSetup, verification, photos, product posts	F-02	Month 1

Phase 1 price

Everything above, on-site work, content and backlinks included.

$1,000 / month

Months 1 to 3. Billed monthly. No setup fee.

Phase 2 · after on-site work is done

Growth and authority plan

High quality SEO content every month: recipes, flavor guides, buying guides
Off-page work: quality backlinks, brand mentions, directory and retailer listings
Google Business Profile posts and review growth
Monthly report focused on revenue, orders and rankings

$600 / month

Timeline at a glance

Work

Mo 1

Mo 2

Mo 3

Mo 4

Mo 5

Mo 6

Mobile, speed, duplicate cleanup

Shopping feed and tracking

Product and flavor pages

SEO content

Backlinks and brand mentions

Plan

Blue bar: Phase 1 at $1,000 a month. Green bars from month 4: Phase 2 at $600 a month. Red and amber bars mark the on-site fixes, which are all finished inside Phase 1.

10 · How we start

Three steps to kickoff

Confirm the plan

Phase 1 at $1,000 a month for 3 months, then Phase 2 at $600 a month.

Share access

Wix editor (contributor role), Google Analytics or a new GA4 account, Search Console, and Amazon listing details if you want those linked.

30-minute kickoff

We confirm best sellers, margins, sugar claims and retail partners, then start the same week.

Happy to walk through any clip or finding on a short call whenever it suits you.